I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often.
In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment".
Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul.
For feedback, please contact me on Twitter or directly through the Moondog website
Show notes available here.