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  • 3 years ago
Can Brands Be This Creative?

Can Brands Be This Creative?

Released June 11, 2016 Episode 173   Serial entrepreneur Matt Giovansici guests the podcast this week after I stumbled upon some of the creative ways he's been marketing his business. From the best email sign-up page to a cheeky "invite me on your podcast" video, Matt's generating a lot of innovative, creative content.  I talked to Matt about whether B2B companies, perhaps the last bastion of dreary marketing, can embrace the creative spirit he's channeling.  Find out more about Matt at