There are places in the world where the success of a soap opera is measured not just in TV ratings, but in human lives. NOW travels to Kenya, where ambitious producers and actors hope one such TV show, "The Team", can help foster peace amongst the country's 42 official tribes.
During presidential elections two years ago, tribalism-influenced protests in Kenya left almost 1,500 dead and nearly 300,000 displaced. Tensions continue today over issues including extreme poverty and widespread corruption.
In "The Team", soccer players from different tribes work together to overcome historic rivalries and form a common bond. The hope is that commonalities portrayed in fiction can inspire harmony in the real world. Early reaction to the show's inaugural season is promising.
"I was very surprised to see how Kenyans want change, how they want to live in peace and the way the responded to us," Milly Mugadi, one of the show's stars, noted during a local screening. "There were people from diffe