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  • 2 years ago
Taking the Lead Episode 2: The Paradox

Taking the Lead Episode 2: The Paradox

Rachael Ellison and Leslie Ali Walker are two working moms who hatched the idea for Need/Done, an app that they think could help get more working parents — especially working moms — into top-tier positions, while also being present at home. How does the app work? Through a crowdsourced community of parents, the service provides reliable childcare, meal planning suggestions, and groceries delivered to your door. Think: Nextdoor meets Sittercity.
In the second installment of our four-part series, the co-founders test out a prototype of the service on 20 Brooklyn moms, including one very eager and willing participant: Manoush. She wants to check dinner off her to-do-list... but things don't go quite as planned. 

"They delivered sausages with pork casing which is a problem for my Jewish husband, so I took all the sausage meat out of the casings, and I’m cooking it now before he gets home so he doesn’t find out about it. Except now I’m telling you."

Meanwhile, one of the founders discover