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  • 3 years ago
Andrea Jain, “Selling Yoga: From Counterculture to Pop Culture” (Oxford UP, 2014)

Andrea Jain, “Selling Yoga: From Counterculture to Pop Culture” (Oxford UP, 2014)

Is yoga religious? This question has not only been asked recently by the broader public but also posed in the courts. Many argue that of course it is. The story of yoga in the popular imagination is often narrated as…

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