You might think you know the EVOO queen, Rachael Ray, but today, we’re spending some time with the SXSW veteran—she’s been attending the festival for the past 20 years—to dive into one of her biggest passions: music. Her love for it is so epic that she’s been throwing one of the biggest SXSW music parties with her husband, John Cusimano, for the past nine years. The event, “Feedback,” combines food and music in one space. So how exactly does a famous food personality become one of the biggest music presenters at SXSW? I sat down with Ray in Austin to discuss her thoughts on musicians’ ryders, why she’s hanging out with the likes of Naughty By Nature, and what it takes to make a great musical experience.