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  • 2 years ago
Discovering Your Brand Identity, "Busking" For $300/hr, And How To Sell Stray Cats with Gregory V. D

Discovering Your Brand Identity, "Busking" For $300/hr, And How To Sell Stray Cats with Gregory V. D

Branding is something we don’t often think about, and in this episode branding expert Gregory Diehl explains why he thinks branding is similar to education, how to make more money with the same product, the importance of telling a story and letting your personality shine in your communications (and you should be interacting live with people), how to approach clients knowing the questions they are asking and his special cat exercise to get yourself used to doing a tough sell for people on the street while doing some good for an animal cause.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:

How branding is about teaching people that they need you
How working on your brand can make you earn more with the same product
How anything can be optimised, specially communications
When the story matters more than skill
What people usually miss during the sales process
The importance of answering the questions that clients are actually asking
Two key points

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