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  • 2 years ago
#1328 How Ben Kirshner brought meritocracy to digital marketing

#1328 How Ben Kirshner brought meritocracy to digital marketing

Because I’ve been doing this for so long, I get recommendations for guests from people who’ve heard about Mixergy, who know about Mixergy’s history who want certain people to be interviewed here. A few months ago I got an email from a guy who said to me, “Andrew, you should email and interview the founder of my company.”
I looked into him and frankly, the person who made the suggestion even sent over revenue numbers for 2014-2015, and I said, “Yes, absolutely. We’ve got to get this guy on.” I especially like interviewees where someone on the team says, “You’ve got to interview my founder.”
So that’s what we have here with us today. Ben Kirshner is the founder of Elite SEM. It’s a digital marketing agency that kind of flipped the organization chart on its head, which means a lot of things, but one of the things it means is he’s sharing the profits from each sale with each individual employee who’s