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  • 2 years ago
#1282 How Uberflip segmented verticals to find the right users for their product – with Randy Frisch

#1282 How Uberflip segmented verticals to find the right users for their product – with Randy Frisch

How many times in your life do you come up with a great idea, one that you can be proud and excited to show people?
Today’s guest had that. He was excited about it and he started showing it to people, but the feedback that he got helped him realize, “Wait, this is a cool idea, but it’s not a great business.”
So then he and his cofounder asked themselves an important question, one that changed everything for them, one you’ve seen me talk about in many of these interviews here on Mixergy. The question was, “What’s the pain that our users have that we can create software to solve?”
So they started talking to users. In fact, they segmented their users and you’ll find out why. Once they started talking to different segments of users, they hit on it–an idea that led to a company called Uberflip.
Randy Frisch is the cofounder of that company. Uberflip is a CMS for content marketing. I’ll explain what that really means in this i

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