Let me tell you the challenge that today’s guest has. You’ve never heard of him, you’ve never heard of his company–but you’ve heard of his competitors.
So, let me ask you this–if you were in his place, what would you do? How would you compete with these big guys and still claim your customers, build your product and grow your business? There’s one word that will sum up what he’s done that’s different–resellers.
Lars Helgeson is the Founder of GreenRope which is a web-based CRM, email marketing, event management, and project management system.
I want to talk to him about how he built a reseller network to get around these big marketers who he’s competing wit. I want to find out how he’s talking to his customers to know what to build for them so his resellers have something valuable to sell.
Lars Helgeson is the Founder of GreenRope which is a web-based CRM, email marketing, event management, and project management s