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Your Customers Are Different . . . I Don’t Think So!

Your Customers Are Different . . . I Don’t Think So!

Too often when speaking with medical sales representatives about how one of their colleagues succeeded, some suggest, “Yeah, but my customers are different.” Everyone is unique…in some ways. But healthcare professionals and other buyers have too much in common to dismiss. So, I think we should talk about it . . . And that’s what … Continue reading Your Customers Are Different . . . I Don’t Think So! →

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