In this episode we chat with Jed Schneiderman, Co-Founder and President of Tapped Mobile- a mobile-focused ad tech solutions company. But media and tech weren’t always part of his story. Jed started out in the garment industry before making the jump to CPG powerhouse, Proctor & Gamble. His professional media career kicked off at AOL- back when dial-up subscribers were just as important as ad sales. Jed’s held senior roles at Digital Cement, Echo Marketing, Bell Media, and Microsoft- where he helped launch the Bing search engine to the Canadian Market.