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3 Biggest Sales Scripting Mistakes Business owners Make

3 Biggest Sales Scripting Mistakes Business owners Make

I have been seeing and hearing a heap of debate and discussion out there on sales scripts lately and seeing as one of the main things I do for clients is create language-ing for all aspects of their client contact, I thought I would weigh in What I am going to cover are 3 crucial aspect of creating the sales language and subsequent conversations within an organisations that if ignored, can leave you with a system that will in all likelihood fail miserably. Plus You'll hear an actual client case study where we created an instant shift in results simply with the use of a well worded script 1. Context Each piece of language - ing MUST acknowledge context to be effective. As an example, language-ing for calling back a web lead needs to be different to calling back a referral as will making a cold call. Each situation needs a different approach as the context in each situation is different 2. Personality vs System based language-ing What this means is… There are certain pieces of scripting

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