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  • 2 years ago
61: Getting Into the A-Pile with Dan Kennedy

61: Getting Into the A-Pile with Dan Kennedy

This Week’s Guest: In this episode, I had the pleasure of talking with the brilliant Dan Kennedy, the godfather of direct marketing. He’s a serial entrepreneur, marketing expert, and provocative truth-teller, as well as the bestselling author of 13 business books. When he’s not working on books or sharing a stage with people such as Zig Ziglar and Tony Robbins, Dan works as a marketing advisor and consultant. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation. Find Out More About Dan Here: Dan Kennedy on LinkedIn In This Episode: [01:16] - What are the essential components for an effective sales letter? Dan says that a sales letter should replicate as closely as possible the techniques used in face-to-face sales. He also emphasizes the importance of choosing a structure. [03:34] - Dan explains that the Kennedy meth