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113: Crank Up Your Website’s Conversion Rate with Chris Goward

113: Crank Up Your Website’s Conversion Rate with Chris Goward

Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel. Find Out More About Chris Here: Chris Goward on WiderFunnel Chris Goward on LinkedIn @chrisgoward on Twitter Widerfunnel.com WiderFunnel Blog   In This Episode: [01:16] - Chris begins by taking a moment to explain his framework, called the LIFT Model. [04:04] - Stephan points out BOB (the “big orange button”) as an example of what Chris has been talking about. [04:56] - What does Chris mean when he says that “context matters”? [06:48] - Chris talks about some things that are more important to test than the color of the button. One example is the copy on the button. [08:44] - What are some things one

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