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64: Crunching Data to Improve Your Business with Annie Cushing

64: Crunching Data to Improve Your Business with Annie Cushing

This Week’s Guest: Annie Cushing proudly proclaims her love for data and analytics so much so that she’s even  embraced the nickname Annielytics. In addition to data itself, one of her great loves is teaching other marketers how to “sexy up” their data. She has created a wonderful collection of tools and templates, of which perhaps the best known is her document “Hundreds of Tools for Marketers.” In addition, she’s a frequent speaker at conferences such as Pubcon, MozCon, and SMX. Find Out More About Annie Here: [email protected] on [email protected] on Twitter In This Episode: [01:47] - Annie talks about one of the most frequent problems she sees with analytics, and how this involves Google Analytics leaving the average marketer behind in some ways. [05:28] - We learn about campaign tagging in more depth, and Annie gives a couple examples of  “gotchas” that give many people problems with routing correctly. [10:51] - Annie goes on to explore exactly how devastating the e

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