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  • 1 year ago
Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133

Jonathan David Lewis on Brand vs Wild and building resilient businesses - MAF133 This week my guest is Jonathan David Lewis. He's the author of Brand vs Wild, a book about building resilient brands in harsh business environments. We chat about how jazz bands, not orchestras, are the right analogy for resilient businesses. Sounds intriguing, doesn't it? And it is! Welcome to episode 133 of the Marketing and Finance Podcast. We chat about: How board room members go through similar challenges and emotions as the survivors of a plane crash on a mountain side How the smallest thing can become existentially dangerous for companies Why systems design is now a key part of marketing There's no fool proof solution to "wild" but you can increase your resilience Why old concepts of success don't work anymore - for example, flexibility is better than efficiency Why improvisation is important at the front line Who is Jonathan David Lewis? Jonathan is the author of Brand vs. Wild: Building Resilien

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