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David Ferguson on keeping a start-up culture as your company grows larger - MAF131

David Ferguson on keeping a start-up culture as your company grows larger - MAF131

David Ferguson on keeping a start-up culture as your company grows larger - MAF131 This week my guest is David Ferguson from Nucleus. I interviewed David as part of my preparation for my recent speech at Content Marketing Academy Live 2017. The talk was about keeping marketing simple as you grow from start-up to big company. Nucleus has done this and David gave me some great tips which I weaved into my presentation. Listen to all of David's ideas in this great chat. Welcome to episode 131 of the Marketing and Finance Podcast. We chat about: How to "Think big. Act small. Be humble." Keeping your marketing simple no matter how large your company grows How to avoid compliance complexity in regulated industries Putting together sensible social media practices Using content and live events to engage with your customers Who is David Ferguson? After spending time as a trainee actuary with Life Association of Scotland before stints with Ivory & Sime, Scottish Life International and strategic

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