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Show 140 - The Spark And The Framework

Show 140 - The Spark And The Framework

Just because you have a good idea, doesn’t make it a good idea. Everything has to tie back to your objectives and strategy. When you dilute something you lose the essence of what it is in the first place. Adding too much water to something that originally had a lot of flavour, eventually becomes water. There has to be a framework from that initial spark of an idea. The side project promises nervous anticipation of the unknown, which is why they can be such a powerful part of your overall armoury. However, we can be easily led astray just because […]
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