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  • 3 years ago
And so, Servitization is..? with Professor Tim Baines

And so, Servitization is..? with Professor Tim Baines

My guest this week is Professor Tim Baines, Executive Director of The Advanced Services Group (not the Aston Centre for Servitization Research and Practice as is mentioned in the early part of the podcast, my apologies!). Tim is the leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses. He spent ten years working in manufacturing businesses, beginning his career as an apprentice. His background gives him a personal understanding of the challenges faced by the industry and of the need for practical, relevant guidance on implementing change strategies.