Jeff Sieh interviews social media experts Guy Kawasaki and Peg Fitzpatrick on this episode to discuss their new book, The Art Of Social Media. They discuss who the book was written for, what's missing in social media today, is it worth a small businesses time to be on Pinterest, and more.
Guy Kawasaki has been the chief evangelist for companies like Apple, Motorola, and most recently the online design tool Canva. Guy has written some great books like The Art of the Start and Enchantment.
Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin. The Art Of Social Media is her first book.
*We did have some technical difficulties with an echo during this live Google Hangout, but most of the echo was removed in post-production. I hope with you stick with the episode, since Guy and Peg offered some excellent advice.