On this episode, Jeff Sieh talks with Ahalogy's VP of Marketing Raman Sehgal on how the "Big Game" impacts what people are pinning on Pinterest. Raman further provides insights into the value of promoted pins, driving traffic to a Pinterest board or profile, how men are signing up to Pinterest at a larger rate than women, and brands balancing their marketing plan with showing a bit of personality.
Raman is the VP of Marketing for Ahalogy ,which means he helps drive success and growth for brand marketers from Ahalogy's unique Pinterest marketing solution. Before spending 10+ years leading digital and media strategy for some of the world's biggest brands at Procter & Gamble and Dannon, Ruman spent his youth as a graphic/web designer and computer engineer. Combining all these experiences with those he continues as a world traveler - Raman sees content - powered by data and insights - as a means to unlock genuine connections between people and brands.