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  • 3 years ago
Episode 66: Jeremy Darlow, Author of Brands Win Championships

Episode 66: Jeremy Darlow, Author of Brands Win Championships

"Everyone is trying to find their own 15 minutes online with their's not about that 15 minutes, it's about that 15 years and what are you right now to build something that lasts..."

On this week's episode, Director of Brand Marketing for Adidas Football & Baseball joined the podcast, Jeremy Darlow. Jeremy is also the author of the book Brands Win Championships.

Jeremy brings a psychology background to the world of branding and gives us some insight into how important it is to build a brand and tell your story over the long haul, including digging into your brand's past.

We touch on how a smaller athletic program can use the same principles as big schools to build their brand and how sometimes being "second best" isn't so bad in the world of marketing.

Lastly, we discuss the imporantance of design in the world of branding and more specifically, why design deserves a role at the executive level on teams and in college athletic departments.

You can buy Brands Win Champio