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  • 6 years ago
The New Rules of Marketing & PR with David Meerman Scott

The New Rules of Marketing & PR with David Meerman Scott

International bestselling author and speaker, David Meerman Scott talks about The New Rules of Marketing and PR. Scott talks about the importance of defining your Buyer Persona, the appropriate times to use traditional media, how to make a splash online, how to make content a big piece of your marketing plan and how to use social media so you don't annoy your followers.

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