It is absolutely mind-boggling to watch people react to marketing for the latest lure. Listen in to this podcast and learn why that gizmo is more gimmick than it is gold.
It's an old addage that lures catch more fishermen than they do fish.
Chances are you took a walk down the aisles of your local tackle store and saw something that you just had to have. That's where you can go wrong.
There are many different lures out there, too many to name, but do they all catch fish? Or do they really catch fishermen? If you have lures in your tackle box you never use, then you may be a participant in this phenomenon.
In-Fisherman has a book series called and in Book 3 of that series they detail an experiment with 23 different rattling lures, seven of which are lipless crankbaits. In the experiment, researchers discovered that only a handful of the lures produced noise within the audible range of fish.
Stop and think about it. All of those "rattling" baits might as well never be tossed in the wate