Young drivers are appealing to fleets, but fleets often lose them as quickly as they find them, because millennials are more willing to job-hop than previous generations. What does this mean for recruiting? What specifically are young drivers looking for these days in a trucking job? What new methods are fleets using in recruiting efforts? In our March 8 LiveOnWeb, hosted by Transport Topics Executive Editor Joe Howard, we looked at the challenge the industry faces in attracting young drivers to replace retiring drivers. We explored this topic through several prisms including regulation, technology, lifestyle, hiring practices and techniques, and use of social media.
Our guests included: Vigillo President Steve Bryan, Conversion Interactive Agency VP of Marketing and Training Priscilla Peters, FedEx Freight driver and 2016 NTDC Rookie of the Year Rich Merich, Jet Express President Kevin Burch.
The program also included interviews recorded at the 14th Annual Recruiting and Retention