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Can Facebook Really Threaten LinkedIn?

Can Facebook Really Threaten LinkedIn?

Welcome to episode 138, this week I thought I would address the issue that many are talking about…Facebook’s perceived threat to LinkedIn. Facebook Vs LinkedIn As far as I see it, Facebook will never be a realistic alternative to LinkedIn for online business networking. This however, is not a view held by all and the debate has recently resurfaced due to Facebook's entry into the job advertising market as well as the publication of a recent survey which suggests that C-suite executives are more likely to get thought leadership articles from Facebook. Read the article here; Senior executives use Facebook more than LinkedIn when seeking thought leadership, report suggests You will find a link in the above article where you can download the full report from Grist but the main sections I refer to are below. The most important number here is that only 28% of C-level executives source leadership material from social media. It is surprising but out of the 28%, more are influenced by Faceb