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CEO in 10 with Paul Smith of Sell with a Story

CEO in 10 with Paul Smith of Sell with a Story

Paul Smith is a noted author, speaker and trainer with 20 years experience from P&G. Paul is releasing his latest book Sell with a Story. As a part of his research, he interviewed 250 CEO, leaders and sales people from 25 various countries. Found out more information on

During this CEO in 10 program, Paul will address:

1. What exactly is a sales story? How is it different from a sales pitch and can you provide examples?

2. What was your process in writing this book? What kind of research went into to it?

3. What separates a great sales story from a simply good one?

4. You concluded that every sales person needs 25 stories in their repertoire. Tell us about that.

This show is presented by Gracefully-Yours greeting cards and gifts, America's favorite site for encouraging products.