Welcome back! My guest today is Rob Dionne, founder of OpenSkyFitness.com. I met Rob at the Podcast Movement 2016 conference while grabbing a bite to eat at one of the local restaurants. We struck up a quick discussion on podcasting and were both VERY passionate about our respective shows. Entrepreneurs tend to have more passion and energy than most people I met, but something stuck out about Rob. I decided to invite him on to tell his story about building OpenSkyFitness.com.
Sure, Rob isn’t the first guy to offer fitness and diet programs on the internet...far from it. Fitness is one of the areas that people tend to by with big hopes, but are then much less likely to follow through with it (I’m one of those people). Rob’s idea is that he’ll target a VERY NICHE type of person instead of trying to sell to anyone who wants to “get fit” or “lose weight”. His ideal client or “avatar” (not the movie) is someone who was an athlete in highschool and/or college who is now in their 3