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  • 2 years ago
LA 042: The Elephant and the Rider - How to Influence Change

LA 042: The Elephant and the Rider - How to Influence Change

Have you ever wondered why it's so tough to influence change? Why is it, that with our very best intentions, we still find it difficult to make changes that we know would be good for us? It seems that it’s down to our inner elephant. I’ve borrowed the analogy used by University of Virginia psychologist Jonathan Haidt in his wonderful book The Happiness Hypothesis. Haidt says that our emotional side is an Elephant and our rational side is its Rider. Perched atop the Elephant, the Rider holds the reins and seems to be the leader. But the Rider’s control is precarious because the Rider is so small relative to the Elephant. Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose. He’s completely overmatched. Most of us are all too familiar with situations in which our Elephant overpowers our Rider You’ve experienced this if you’ve ever overeaten, slept in, said something you regretted, procrastinated, tried to quit smoking and failed, ski

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