In their book A World Gone Social, Ted Coiné and Mark Babbitt engage us with how important is is for companies to adapt to survive. Social media is playing an ever bigger role in the way companies function. From recruitment of new staff to how senior executives behave.
Our world has gone social, that’s a fact that companies have to contend with. The example above is just one of many. News is traveling faster and faster. It is fueled by hash-tags and mobile phone penetration even in rural areas. You can’t hide from your customers anymore.