Manish Vij is the co-founder of Quasar Media, an integrated online interactive agency. Prior to starting Quasar Media he worked with India’s largest portal, Rediff.com, for over 5 years. He has been recognized as one of the prominent online media professionals in the country.
In the last two years he has also co-founded Tyroo.com, India’s second-largest fully self serve ad network, Zoomtra.com - a Travel meta search and incubating entreprenuers with ideas on digital business under the group name of Smile Interactive Technology Group.
In this interview, Manish explains about Quasar’s business models, the advantage online media agencies have over tradtional advertising agencies and the challenges in advertising via blogs.