Most organizations use the traditional approach to host brainstorming session with their teams. If they took the time to evaluate the impact, they would recognize that there are some inherent weaknesses in the way brainstorming have been done in the past.
This week, I will share with you how I run what I call a next generation brainstorming session. The structure will look similar but there are a few key differences that will have a major impact on the quality of the ideas generated.
The 4 Phases of Brainstorming Session
Sharing Homework Observations
Sharing and Grouping
The 5 ranking questions I use?
Does this idea improve the customer’s experience and/or expectation?
Does this idea fundamentally change how you’re positioned competitively in the market?
Does this idea radically change the economic structure of the industry?
Do you have a contribution to make?
Will this idea generate sufficient margin?
Why is this a better way?
It's not tied to number o