For many innovators, making a splash through social media is the subject of long thought and a lot of trial and error. On the other hand, innovators like Elon Musk tend to have the Midas touch when it comes to combining innovation and social media.
For example — on March 30, Elon made a vague announcement via Twitter that Tesla Motors was coming out with a new product, and it wasn’t a car. Within hours, Entrepreneur magazine wrote an article encouraging people to guess what the product was about, and re-tweets and favorites both surpassed 3,000. Tesla shares rose in response to the announcement, which gained the attention of CNBC and other news outlets.
Innovation Tips Via Twitter
It is amazing how much can be learned about an innovator’s style and thought processes from the confines of Twitter, so I’ve put together my personal list of 12 principles of innovation Elon Musk displays in 140 characters or less.
Quality Drives Innovation – One of Musk’s latest projects, the Tesla Gigafa