Part of the Legacy Series of the Compassionate Capitalist Radio Podcast Show.
This episode was originally recorded in preparation for the networking entrepreneurs would be doing with potential investors. Companies need to have good compelling elevator pitches that inclued the "capital language" that will peak an investor's interest. It should include the problem a company is solving, the opportunity in the market, and the invitation to learn more. Listen to hear how Karen Rands sets the stage for delivering a compelling elevator pitch and interacts with live callers, helping them craft an enticing pitch that will attract investors or customers -- depending on what they may be looking for when they are networking on behalf of their company.
All to often, entrepreneurs and business owners talk all around their business value and make little sense. The risk is the person on the other end of the shared information, either simply walks away or has to ask the proverbial 20 questions to