- 1 year ago
In New Zealand in 1996, what was then a bold, and it turns out far-sighted initiative began as a trial. A supermarket chain then known as Woolworths, now called Countdown, had the idea of selling groceries online. Having remained largely accessible since it’s launch, it has been a valuable service for blind New Zealanders who are online. Jonathan speaks with Sally Copland, recently appointed manager of the Countdown Online Shopping service. We talk about how technology and behaviour has changed in 20 years, and the degree to which the company is aware of its blind users.