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  • 5 years ago
Chocolate!

Chocolate!

John & Kira’s is a Philadelphia based confection company owned and operated by John Doyle and his wife Kira Baker-Doyle. John talked with me about his rise from creating chocolate delights in his studio apartment to his current muti-million dollar chocolate manufacturing facility. Through the good fortune of a meeting with a magazine editor, John & Kira’s growth exploded. The candy business is seasonal. John tells me that John & Kira’s does half of their yearly sales volume in the November-December holiday season. We have a revealing conversation about manufacturing chocolate for a peek sales season of just four weeks a year. Marketing is a big part of the confection business and John & Kira’s does marketing really well. John talks about differentiation in the chocolate business. With beautiful packaging and extremely creative, earth and nature inspired chocolates J&K product stands out in what could easily be argued is a commodity industry.

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