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  • 1 year ago
Ep. 48 - The Science of Selling with David Hoffeld

Ep. 48 - The Science of Selling with David Hoffeld

Today my special guest is David Hoffeld. David and I connected about a year and a half ago on LinkedIn and it took a bit of time for us to connect and actually do this podcast. David is the author of The Science of Selling. He’s a true sales trainer and has spent decades researching science-based approaches to relationship-building and sales. He developed a revolutionary sales approach based on neuroscience, social psychology and behavioral economics. I learned a ton from this episode, and I hope you do too. Share this episode with your peers!   Click to Tweet How do you serve your customers? If you want to have a thriving business, you have to be relentlessly focused on your customer. Interrupt, WITH value.   Show notes [02:35] The science-based approach to sales [04:26] Keep your attention on your customers [07:04] Your vision will help you make easier decisions [08:45] Getting into sales by accident [11:20] The upfront cost of starting a business [13:00] Freedom [14:05] Sales as an