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AHAlife CEO Shauna Mei on How To Get 800,000 Users, 124% revenue growth, and Building a Billion Doll

AHAlife CEO Shauna Mei on How To Get 800,000 Users, 124% revenue growth, and Building a Billion Doll

Links From the Episode

AHAlife

Show Notes

1:05 – The differences between AHALife and other marketplaces
2:37 – using famous curators to introduce and drive niche brand sales
3:20 – genesis of the AHALife idea
4:40 – size of AHALife market place, designers and users
5:10 – current growth rates
7:23 – drivers of 124% revenue growth in 1H16
8:00 – converting a registered user to a buyer
8:30 – customer retention rate and repeat purchases
9:25 – what is happening with transaction numbers?
11:56 – How AHALife acquires new registered users
13:40 – average cost to acquire a user $2-5 per user
16:00 – split on marketing spend, customer acquisition versus other
17:24 – two numbers for gross margins, 33% versus 50%?
18:05 – losing ~$50 per order, what is the path to profitability?
20:05 - $20M revenue required for breakeven
21:00 – analyst reports suggest $20M revenue achievable in two years
21:30 – what happens when you hit breakeven, profit or reinvestment of profit?
22:30 – targeting a bil

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