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#412 Automation in Digital Marketing: Interview with David O'Riordan

#412 Automation in Digital Marketing: Interview with David O'Riordan

In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.

David explains his definition of the term "Biddable" and then goes on to discuss:

What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in this

How the biddable industry is keeping up with these changes through technology

How automation has changed the way that we work

Whether or not all of our future marketing efforts are going to be automated

How he sees the future  - not just in digital but also in other areas such as publishing

Plus as usual, David provides his top tip/key takeaway.

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