- 1 year ago
In this week's episode of the Internet Marketing Podcast, Andy is joined by Chip Conley, Strategic Advisor at Airbnb to discuss why hotels need data scientists.
Chip starts off by discussing psychology and how he found that as a CEO in charge of 3500 employees, it plays a pivotal role in business. He explains how businesses are all human and how this can often be easily overlooked. He then goes onto explain Maslow's Hierarchy of Needs and how it can be translated into 3 simpler needs, survival, success and transformation. Taking this theory, he then explains how the Hierarchy of Needs would look for both employees and for customers:
Employees - money at the base, recognition in the middle and meaning at the top
Customers - expectations at the base, desires in the middle and unrecognised needs at the peak
Chip goes on to explain how you can create a customer that's loyal to you by meeting their needs, specifically those that they didn't know that they had.
Chip then discusses why