Effective client representation in mediation is more than being a good spoken advocate, explains Alexander Oddy, partner in London-based Herbert Smith, which last night won the CPR Law Firm Award for Excellence in ADR. Oddy explains that you also need to be a good written advocate, a good procedural advocate, and even a good psychological advocate in the mediation room in order to best support your client. And you need to be a good advocacy coach, too, so you can help your client take charge. In the first of two parts, Alex provides four of eight mediation advocacy tips to International Dispute Negotiation host Mike McIlwrath. The second half of the tips will be available in Part II, next Friday, Jan. 23.