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  • 4 years ago
70: Why Would You Pay For Something That’s Free?

70: Why Would You Pay For Something That’s Free?

Episode Highlights

How my guest made the transition from jumping from helicopters and running convoys into Baghdad to becoming an independent author and publisher.
The similarities between army life and successful entrepreneurship (mainly SOPs, systems and teamwork)
How my guest started making money by allowing people to download everything he has for free
How the Pay What You Want model was born, and how it allows my guest to make 3x more money than he would had he used traditional payment models
How to use Gumroad to sell anything online within a few seconds and with no technical knowledge
How to make money from attending conferences
DO’s and DONT’s When Using the Pay What You Want model

Today’s Guest

Tom Morkes, CEO of Insurgent Publishing
When Tom Morkes was 22 years old, he was in-charge of 40 guys and a dozen MRAP, when he was running convoys in and out of Baghdad. His role in the US Army required him to come up with new SOPs and TTPs (Tactics, Techniques and Procedures) for