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  • 1 year ago
Monal Chokshi, Head of UX Research at Lyft

Monal Chokshi, Head of UX Research at Lyft

Monal Chokshi was hired as Lyft's first dedicated researcher and tasked with building out the ridesharing company's UX research team and culture – something she'd done successfully before at SoundCloud and Intuit. She shares how researchers can prove their value, the way she’s structured her teams and why lightweight, guerrilla research – an exercise she likens to dating – is the user research gateway drug for startups.

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