Featured Inventor - Craig Madaus, Bubi Bottle
How do you make the most innovative multi-use silicone bottle in the world? Well, if you're Craig Madaus, you take a job loss, add some yoga and Starbucks, mix it up with a monster storm at sea, and you've got Bübi Bottle...a scrunchable water bottle that you can use for waterproof storage, hydration, heating soup and tea, as a hot or cold pack...and then roll up to fit in your pocket.
Typical for Craig, it was an adventure the whole way!
After losing his job in advertising, he spent his days walking around New York, taking Yoga classes and talking to people at Starbucks. No one was hiring, and the future looked, well, pretty dry. As he searched for a new position, and a new life, he took on a temporary job as part of a sailboat crew, delivering a boat
from Connecticut to St. Thomas.
Somewhere between Bermuda and St. Thomas, the boat encountered 30-foot waves and high winds. The boom broke and split in half as they tried to steer thro