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  • 1 year ago
062 Rise of the Silver Economy Billions

062 Rise of the Silver Economy Billions

Ian and Irene discuss: Launching a business at the end of your career The rise of the silver economy which contributes $11.9 billion to Australian GDP The traits of a Seniorpreneuer Where to target on Social Media Buying Personas Laptop Lifestyle (etirement) Our Company CareCallingNow is a family owned company with the Vision of keeping people in their own homes longer, where they are most comfortable. We help busy people with vulnerable family members who want to continue to live independently to know for certain that they are OK. With a special emphasis on pro-active automated call programs, because checking in on you family should be easy and not a burden. CareCallingNow was created after a member of our own family had mini stroke and was on the floor alone for 2 days with her medical alert bracelet in the other room. Our Story – Ian & Irene Ian’s mum Maisie lived in her own home, long after her husband Bill had passed, until she was about 86 years old. His mum had a history of fa