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53. Learn how to make the journey of entrepreneurism as enjoyable as the prize you seek- Michael Rus

53. Learn how to make the journey of entrepreneurism as enjoyable as the prize you seek- Michael Rus

Entrepreneurs always see things that others can’t.
Specialize and target customers.
Choose to be open hearted.
Show up authentically.
It’s not what you do it’s how you show up.
Baby Boomers are set up to be the most powerful force in the world.
Boomers can add so much to startups.
“The Lean Startup” by Eric Ries is the best book on entrepreneurism.
Validate your assumptions.
You need to line your vision to what customers actually want not need.
You can deliver the needs under the layers of wants.
Sometimes going out and actually doing an installation of a new product will give insight that would only be found by direct contact.
Build a minimal viable product, add the bells and whistles later.
Identify your assumptions

Do they really want this?
Are they willing to pay for it?
Validate your growth assumptions?

Keep testing and tweaking until it’s either a good product or drop it.
If your cost of acquisition is to high and life and time value is to

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