Paul McManus is the co-founder of More Clients | More Fun, and helps coaches and consultants get more clients through LinkedIn. Today, Paul teaches us how powerful LinkedIn really is and that it is more than just an online resume website. LinkedIn can be used as a powerful marketing tool to attract the right clients and with over 400 million people using the service you literally have access to your target market at the touch of a button.
[3:00] How did Paul get started?
[5:30] LinkedIn is often used as an online resume, but there's so much more you can do with it.
[6:10] LinkedIn is actually a goldmine.
[7:50] What sort of key items should you put in your LinkedIn profile?
[8:40] Who do you want to attract to your LinkedIn profile?
[11:25] How can you strategically use LinkedIn to connect with people you don't know?
[15:00] Paul is very specific on who he wants to attract through his LinkedIn profile.
[18:00] It's harder to build relationships with people you don't kn