Dorie Clark is a marketing strategy consultant and a frequent contributor to TIME, Entrepreneur, and more. Dorie is also the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Dorie talks to Rick on the subject of discovering your breakthrough idea and developing it into a successful business venture.
[3:00] Who is Dorie?
[4:50] We're being pulled in every direction when it comes to communication.
[7:15] How can you find your breakthrough idea?
[12:10] What's the fast track way to come up with innovative ideas?
[15:00] Dorie shares a story on the subject of researching your idea.
[17:45] You don't need financial resources to achieve business success.
[18:45] Why should you niche down (for right now)?
[21:25] Dorie talks about the halo effect.
[23:40] How can you create a framework?
[27:55] Tackle a challenge that means something to you.