On this week's #MediaSnack we kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which it accuses of "bid-rigging" on creative production. A similar investigation years ago ended up with agency people in jail, so standby. Why is this on a media vlog? Well, the DoJ launched their investigation following receipt of information from K2 Intelligence, which the intelligence firm had discovered during their reporting earlier this year on behalf of the trade body Association of National Advertisers (ANA) into Media Transparency. The evidence on the potential rigging of production costs (bid rigging is in violation of US anti-trust laws and wholly illegal) was not included in the ANA's final report.
But now the DoJ are following up and have announced this latest scrutiny over agency behaviours. They have, according to WSJ issued, K2 with a subp